Sales And Marketing
Customer Lifetime Value Calculator
Estimate customer value across repeat purchases and relationships.
Input: Enter the values or select the units required by this calculator.
Output: Review the calculated result and its applicable assumptions.
Sales and marketing
Customer Lifetime Value Calculator
Enter your figures and select Calculate. Rates and financial assumptions are illustrative until you enter your own values.
Review the example values or enter your own figures, then select Calculate.
Planning estimates only. Confirm tax eligibility, accounting definitions and commercial terms with a qualified professional where applicable.
Frequently Asked Questions — Customer Lifetime Value Calculator
What does Customer Lifetime Value Calculator measure?
It estimates customer lifetime value using the values supplied for this specific business calculation.
Which figures do I enter in Customer Lifetime Value Calculator?
Enter Average order value, Orders per customer per year, Gross margin (%), Expected customer lifetime (years). Use the same currency, unit and reporting period wherever the calculation compares values.
How does Customer Lifetime Value Calculator calculate the result?
The calculator combines the labelled inputs according to its customer lifetime value formula. Review the input names and any optional adjustments before interpreting the output.
How should I interpret the customer lifetime value result?
Interpret the displayed customer lifetime value in the units or percentage shown by the calculator. Compare it with the original inputs and your business assumptions.
Which assumptions matter for Customer Lifetime Value Calculator?
Check whether Average order value, Orders per customer per year, Gross margin (%), Expected customer lifetime (years) reflect the same period and whether taxes, fees, returns or other business adjustments are included in the entered amounts.
How can I verify or use the Customer Lifetime Value Calculator result?
Recalculate after changing one input and compare the outcome. Retain Average order value, Orders per customer per year, Gross margin (%), Expected customer lifetime (years), the displayed result and the calculation date when reporting it.